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➾ Managing Retailing Free ➵ Author Piyush Kumar Sinha – Getup-party.de Managing Retailing is a comprehensive textbook designed to meet the needs of postgraduate management students Based on original research it provides an in depth coverage of retailing theory and explaiManaging Retailing is a comprehensive textbook designed to meet the needs of postgraduate management students Based on original research it provides an in depth coverage of retailing theory and explains the key concepts of retailing through numerous illustrations examples exhibits tables figures and case studies Beginning with a historical overview of retailing and a discussion on the theories of retail evolution the book discusses the opportunities and challenges faced by retailers in India and other developing countries in Asia It goes on to discuss shoppers and the phenomenon of shopping retail store formats store location category manag.

Ement and supply chain management Finally it discusses retail buying store layout and design point of purchase communication pricing strategies and policies store loyalty the shop as a social construct and technology in retailing The book with its coverage of real life case studies such as Fabmall FoodWorld and Planet Health would also be useful for professionals in managing day to day retail operations About The Author Piyush Kumar Sinha Professor Marketing and Chairperson Centre for Retailing Indian Institute of Management Ahmedabad IIMA has over two decades of academic and industry experience He has also served as Dean Mudra Institute of.

managing pdf retailing pdf Managing Retailing ePUBEment and supply chain management Finally it discusses retail buying store layout and design point of purchase communication pricing strategies and policies store loyalty the shop as a social construct and technology in retailing The book with its coverage of real life case studies such as Fabmall FoodWorld and Planet Health would also be useful for professionals in managing day to day retail operations About The Author Piyush Kumar Sinha Professor Marketing and Chairperson Centre for Retailing Indian Institute of Management Ahmedabad IIMA has over two decades of academic and industry experience He has also served as Dean Mudra Institute of.

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